Eve List
Equivalency.
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PROJECT OVERVIEW
We worked with the NGO Eve List to create a new brand to engage a broader audience and give some energy to their purpose.
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WHAT WE DID
We worked with the founder to really get under the skin of the issue and create a brand that could not only engage multiple audiences, but also create a platform for conversation, ultimately towards creating understanding and equivalency in our workplace environment. We are better when we are working together to solve these societal challenges and as such the brand was centred around the idea of coming together and enhancing each other. This was done through graphic symbols of +, x and ≡, an engaging and open tone of voice and a range of colours for energy.
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PROJECT DELIVERABLES
Brand positioning
Brand strategy
Design systems
Brand identity