Arena
Arena Private Market: Making capital work for you.
THE CHALLENGE
Introduce a new private market from DFM in a way that clearly explains the offer to founders and accredited investors: eligible private companies gain access to growth capital while retaining control; investors can participate in growth companies earlier on the path to a potential IPO. The brand also needed to preserve DFM’s credibility and attract both sides of the market.
HOW WE WORKED
We created a simple brand language referencing positive market signals and built practical tools for consistent use. We launched at Dubai Capital Market Summit and supported the team with the keynote, launch video, website, and brand governance.
THE SOLUTION
We positioned Arena as DFM’s private market platform connecting eligible private companies with accredited investors. We defined a direct value proposition and produced guidelines and launch assets so the brand could be deployed consistently across presentations, video, and web.
OUR DELIVERABLES
Brand strategy
Brand positioning
Brand identity & design system
Brand architecture
Launch video
THE RESULTS
A clear, credible market introduction that explains the offer, signals DFM trust, and enables efficient rollout across summit, video, and web.