“Dragoman was instrumental in driving the first full re brand of DIFC since its inception in 2004. As an extension of our team, we were able to re position the centre from a traditional financial service brand to an innovation brand with the full buy in from stakeholders. Successful awareness campaign to support the repositioning of mother brand as well as sub brands was developed by Dragoman from overall creative conception, video, copy, online and print. Projects are always approached with enthusiasm, care and a focus to deliver on-time with quality. Having regional experience with similar government and semi government entities, the Dragoman team were able to understand our requirements and help us push boundaries in a respectful and considerate way”

DIFC needed to reposition itself from a financial hub to a holistic business and lifestyle destination while maintaining relevance for large financial corporations and emerging technology firms.

Dragoman developed a dynamic brand strategy, balancing DIFC’s corporate heritage with a forward-thinking identity that appealed to financial and technology sectors alike.

A refreshed brand proposition, visual language, and launch campaign were developed to establish DIFC as a center of innovation and business growth.